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Dear John,
Com-Motion Consulting Newsletter
Welcome to the latest edition of the
Com.Motion Consulting newsletter with news and views of what
is happening in the web and online marketing arena.
In
this Edition:
SEO Tip Part 1
Online Christmas Gift Ideas
Latest News
Think Like an Internet Marketing
Insider - Search Engine Optimisation Part 1 (as
featured in The
Grapevine)
Does the text on your homepage
start with "welcome to my website"? This article will
explain how text like this can negatively impact upon
your search engine rankings, leaving customers with
little hope of finding your products or services on the
web.
Over the next few newsletters, we will
discuss search engine optimisation and the different areas
businesses should consider in their online marketing
activities.
This month we focus on one
main area of search engine optimisation - web page
optimisation. Com.Motion will
demonstrate how to optimise individual Web pages on your
website so that your products and services are found by
potential customers. Com.Motion will
use an existing client and one of their products as part of
this example:
The Business - The Funky Group
Website Address - www.thefunkygroup.co.uk
The Product - Pink
GHD Straighteners
Focusing on one product
Com.Motion will
identify the areas that make up the product’s page and
highlight how search engines, such as Google, spider or index
it.
Each Web page contains a number of areas that
can be managed to help increase online visibility for search
engi! nes. The se include:
1. Title Tags
2. Description Tags
3. Webpage Body Content
4. H1
Tags
5. Alternative Text Tags
Interested?
To find out more please visit our website to read the
full article - Search Engine
Optimisation Part 1.
Inspiring Online Christmas Gift
Ideas
Christmas is rapidly approaching and this
is the time of year when we really appreciate all of these
online shops – no more fighting our way through the crowds on
Princes Street! We thought that our November newsletter would
be an ideal opportunity to show off a few gift ideas from some
of our client sites.
Christmas Cheer from
Drinkon
Alcohol is normally a crowd pleaser at
Christmas time and our client, Drinkon.com, has a huge
selection no matter what your pleasure. How about a stylish Veuve
Clicquot Traveller as a gift for your fashion conscious
friends? It’s a case that comes with a single 75cl
bottle of Veuve Clicquot NV champagne and two branded
champagne flutes. The inner part can then be removed and
reused as a cute designer bag!
Another gift idea from
Drinkon.com for the
spirit lovers in your family is a bottle of Hendricks
Gin complete with a free field guide and gorgeous
gift bag. The guide contains cocktail recipes, fascinating
facts about gin and even some Victorian parlour games. The gin
itself is presented in a beautiful apothecary-style bottle
with a cork stopper. Check out the Drinkon gifts
page for other inspiring ideas.
Bags
of Style this Christmas from The Funky Group
Beauty products specialist The Funky
Group also has some exciting Christmas gifts. GHD
hair straighteners are the must have accessory this
year and check out the newest Styler –
the GHD
Mk4- that comes with a luxury leather styling bag. Another
gift set from GHD is the Mini
Styler that comes with a limited addition brown
leather carrying case.
Stand Out from the
Crowd This Christmas with Ducti
Unsure of what
gift to buy the men in your life? How about an unusual and
stylish wallet
made from 100% Duct Tape from the popular online brand Ducti?
Ducti also has a great
range of watches,
Seahawk
luggage and messenger
bags that would be a big hit at Christmas.
These
are just a few of our fantastic clients. Please check out
these links below for futher Christmas gift ideas:
Foundationz - Afro Hair
Care With A Natural Twist
First XV - For All Your Rugby
Spor! ting Req uirements
Still looking for ideas
this Xmas? We have clients in every market sector and are
happy to make some suggestions. Email us at info@com.motionuk.com.
Com.Motion Latest News
We are delighted to
announce that we have just signed up Drinkon, one of the UK's
leading online drinks retailers. Drinkon is a Scottish
based business that specialises in champagne, wine,
spirits and liquors - all of which can be purchased via their
website www.drinkon.com.
Com.Motion will be
assisting Drinkon with a number
of online marketing activities which will be highlighted soon
in the case studies
section on our website.
Summary
If there is anything
you would like to see added to this newsletter, or if you have
any feedback at all, please don’t hesitate to contact us at info@com-motionuk.com.
Thank you for taking the time to read our newsletter.
Merry Christmas & Happy new Year.
Com.Motion Team
tel: 0131 202 6345
www.com-motionuk.com |
