Online PR is a useful way to build your brand on the web – as it works to increase visibility and complements search engine optimisation work.
The main key to successful online PR, as with offline PR, is to write a newsworthy story. What will make your story interesting and capture the attention of readers? The fact that you sell a product or service just won’t be enough to generate interest.
You need to find a hook that makes your news story attract interest from publications and online magazines around the world. They are looking to fill their pages with interesting articles and get press releases from hundreds of businesses every day. How will yours stand out? These are the main things to consider:
1. Do you really have a good story? No one will publish an article that’s sole purpose is to sell your products.
2. Write a good, eye catching headline.
3. Analyse published news stories to learn from best practice examples
2. Get someone who is a good editor to proofread the press release
With online PR you can “optimise” the article by including keyphrases that link back to your website. We all know that this anchor text is very important when it comes to search engine optimisation. For an example of effective anchor text have a look at a recent article we published in various online news sources, including PR web:
There are numerous online PR distribution sources including:
Don’t forget about contacting local newspapers, as many of them have websites and would be interested in publishing your article online. Local council and business organisations also have business information online and would publish your press releases for you. For example, check out www.westlothian.com.
Online PR is amazingly effective at increasing your websites ranking on search engines such as Google. It is about time that more companies took advantage of this powerful marketing tool.
Post date 06/11/2007
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