Although it feels as though eBay has been around forever, it is a fairly new concept to the UK, arriving on our shores in 1999. Year on year eBay has seen huge growth in the number of visitors buying and selling their goods, resulting in eBay becoming the number 1 e-commerce trading platform in the world today.
As a result, more and more online retailers are attracted to eBay’s worldwide customer base. However, there is still reluctance by some of the major brands to allow their affiliates and retailers to use this important sales channel.
Why consider eBay?
Statistically, eBay is one of the first places that someone browsing to purchase products online will look so it makes tsense to have your products listed there. Additionally, eBay UK accounts for 10% of all the time UK users spend on the Internet.
How Com.Motion’s clients use eBay?
Many of our e-commerce clients through our hands on consultancy support are now tapping into the eBay concept and are reaping the benefits of having their products for sale in this online arena. At Com.Motion we follow a few simple rules in ensuring that our clients achieve excellent results on eBay. These include:
Opening a shop – Having a shop allows our clients to list all of their products on eBay for up to 90 days or more and is very cheap i.e. about 12p per item. Having a logo – brand recognition is crucial so investing in a shop logo that gets noticed is well worth any associated design cost.
Marketplace – knowing our client’s marketplace and doing research on eBay. We know who to sell to, what format to sell in and what time products sell best. eBay has a raft of online tools that provide all of this information. A good starting point is eBay Pulse.
Keyword research – eBay works in a similar way to the search engines in that it will allows visitors to search query its database for products that are most aligned to their keyword search. Therefore, we set up listings that are consumer focussed on eBay and search engine friendly. Do your research!
Photographs – the key to any sale! We encourage our clients to invest some time and a little money in making sure that the photographs are excellent. Good photos and possibly a professional designed template have a large impact on sales - Ducti Template.
Customise – We create custom built eBay shops and templates that really promote our client’s brands and highlight their products in a clear and professional way. It is amazing what design improvements can be made for very little money so consider this accordingly.
Cross sell – eBay offers the facility to cross sell products. This ads value and customers interested in one product may buy a second similar one.
There are many more things to consider when using the eBay marketplace, but that is enough to get you started. We at Com.Motion fully embrace the concept of eBay and actively encourage our e-commerce clients to consider eBay as part of their online marketing strategy in their efforts to achieve their business objectives such as increased online sales.
For info - we offer the eBay Maximiser Product which can be found by clicking this link.
Happy eBaying
Post date 26/06/2008
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