Too many companies are ignoring search engine optimisation (SEO) when planning their marketing strategy. This puzzles us at Com.Motion, as SEO delivers the best results long term. A good search engine optimisation campaign increases traffic to your website and most importantly sales. In our experience SEO is the single most important tool in Internet Marketing.
Pay per click advertising is also an important part of the marketing mix, however long term businesses should always consider increasing business through search engine optimisation. Why pay for a click when you can get a free visit to your site?
We admit that search engine optimisation can take a long time and this is often frustrating for businesses. SEO campaigns can take about 9 months to deliver results and when you are relying on sales to keep your company afloat this seems like too long to wait. This is where the paid ads come in. Run these campaigns in the meantime and then once SEO starts having an impact on traffic, reduce the budget for paid advertising.
Amongst our e-commerce clients, SEO accounts for an average of 60% of their total online turnover. If these clients had ignored SEO they would be 60% poorer.
To learn more about how SEO can help your business grow, please contact us. Email kate@com-motionuk.com or phone 0131 2026345.
Post date 13/05/2008
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