Online Shopping Portals
Many online businesses use shopping comparison websites to highlight and market their products online. These comparison websites provide the platform for online retailers to sell their products to a global audience.
Shopping portals can be split into two categories – Free and Paid.
- Free shopping portals generally agree to list a business in return for a reciprocal link.
- Paid shopping portals operate a different strategy by charging companies to be listed on their portal websites. The portals introduce a very similar system to Pay Per Click advertising in that they charge on a cost per click basis i.e. a user clicks on your product and you are charged for that click.
Feed Creation
Most paid for shopping portals require the creation of feeds that allow a business to submit their entire product range to the specific portal. The feeds are created and submitted to the business’ web server to allow the portal to pick the feed up or they are submitted to the portal by File Transfer Protocol (FTP) on a weekly or monthly basis.
Shopping portal feeds can list as many products as you would like to display at any time. However, some paid for shopping portals require a minimum number of products i.e. 10 or 20. Below is an example of one of our clients 'The Funky Group' advertising wallets on the shopping portal Shopzilla.
Shopping portals also offer alternative advertising opportunities such as banner. Examples of banners can be found at this link - www.ducti.co.uk/banners.
Com.Motion has extensive experience in creating and managing feeds on behalf of our clients. Some of the paid for shopping portals that Com.Motion has had the experience of working with are the following.
If you are interested in online shopping portals, please contact us find out what Com.Motion can do for you. |
