A recent study by Nielsen/NetRatings has revealed that women are embracing the Internet at an even faster rate than their male counterparts. Young women in the 18 - 34 age group are now the most dominant group of Internet users – comprising 18% of all the users online in Britain. They also spend 27% more time online than their male counterparts.
This study will encourage online retailers who are selling products aimed at this age group and also encourage others to offer products that appeal to this young female market.
To read this article in full, please follow this link - Are Women Taking Control of The Web
Post date 30/05/2007
 Back to All News |
